The days of narrow corporate purposes based purely on increasing shareholder value are over. Investors, employees, consumers, and politicians all expect more. So how can your company define a higher purpose, and instill it among your workers around the world? Our contributors discuss what it means to be a purpose-driven business in the 21st century.

AARP: COVID-19 and Equity – A Test of Organizational Character

By |2021-04-14T16:26:14+00:00April 14th, 2021|Corporate Purpose, Equity & Social Justice, World's Most Ethical Companies Insights|

AARP has been working to promote the health and well-being of older Americans for more than sixty years. And, last year, when the COVID-19 pandemic invaded our lives and threatened the health and financial security of millions of Americans, we faced unprecedented challenges. Jo Ann Jenkins, CEO, AARP. Photo credit: Timothy Greenfield-Sanders. ...

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Procter & Gamble: Water Sustainability with the 50L Home Coalition

By |2021-03-30T16:07:41+00:00March 22nd, 2021|Corporate Purpose, Sustainability|

Global consumer goods giant Procter & Gamble owns many of the brands we use every day, including Cascade, Bounty, Tide, Pampers, Gillette, Herbal Essences, and more. A majority of their products need water, but with global water resources strained, they’re committed to reducing the average home’s water usage through innovation. Chief Sustainability Officer Virginie ...

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Placing Trust in Business Leaders to Make a Difference

By |2021-02-05T00:20:32+00:00February 5th, 2021|Corporate Purpose, Equity & Social Justice|

Tim Erblich, Chief Executive Officer, Ethisphere “The arc of the universe is long, but it bends towards justice.” This quote, popularized by Dr. Martin Luther King Jr, is my favorite. It is optimistic and has the audacity to consider that goodness will prevail. We are starting a week that celebrates the birthday of ...

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SoftBank: Opportunity Fund for Minority-Owned Startups

By |2020-11-04T20:13:34+00:00November 4th, 2020|Corporate Purpose, Equity & Social Justice|

In June in response to Black Lives Matter and the global reckoning on race, numerous companies announced major initiatives to help close the gap with Black and minority communities and try to redress lingering inequities. Perhaps no company’s initiatives had quite the same dollar amount attached as SoftBank’s $100 million Opportunity Fund of venture ...

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[LISTEN] AB InBev on the UNGA, Sustainability, and Purpose

By |2020-09-29T22:24:13+00:00September 29th, 2020|Corporate Purpose, Podcasts, Sustainability|

AB InBev Chief Legal and Corporate Affairs Officer John Blood spoke with Ethisphere editor Tyler Lawrence in the leadup to the 2020 United Nations General Assembly, held remotely for the first time in light of the ongoing COVID-19 pandemic. Blood talks about AB InBev's role in contributing to international sustainability and anti-corruption efforts, the ...

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Uber Guest Editor: Purpose-Driven Companies Operating as a Unified Force

By |2020-10-21T16:02:30+00:00September 9th, 2020|Corporate Purpose, South Asia|

Pradeep Parameswaran, Regional General Manager, APAC, Uber Dear Readers, Over the past few months, it seems the world itself turned upside down. Everything changed. But the one thing that hasn’t changed is our commitment to the well-being and safety of our communities. Even as the pandemic impacted businesses and millions of lives ...

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TATA Steel: Responsible Corporate Citizenship & Expectations During the Pandemic

By |2020-10-21T15:52:44+00:00September 9th, 2020|Corporate Purpose, South Asia|

Soni, Chief Ethics Counsellor, TATA Steel Limited The world today is witnessing unprecedented circumstances making survival and safety of paramount importance. An organization that stands by its values and principles and the character it demonstrates during difficult times becomes the hallmark of its brand. How it treats and responds to the needs ...

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Values-Based Leadership from Our Community

By |2020-07-20T22:36:50+00:00April 8th, 2020|Corporate Purpose, COVID-19|

Dear readers, The selections for the World’s Most Ethical Companies®, and the content from them for this issue of Ethisphere Magazine, came together months before the coronavirus pandemic reached its current scale. The achievements of these companies are significant, and we want to devote most of this issue to recognizing their good work. However, ...

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Hasbro: A High Bar Across Brands

By |2020-07-20T23:16:01+00:00April 8th, 2020|Corporate Purpose, World's Most Ethical Companies Insights|

Brian Goldner, Chairman & CEO, Hasbro As CEO of global play and entertainment company Hasbro, Inc. since 2008 and chairman since 2015, Brian Goldner has weathered the changing global retail environment and shepherded Hasbro’s stable of beloved brands, all while maintaining the company’s spot as a nine-time World’s Most Ethical Companies® honoree. ...

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GM’s Ann Chaplin: Transformation with Integrity

By |2020-07-20T23:16:38+00:00April 8th, 2020|Corporate Purpose, World's Most Ethical Companies Insights|

Even as the global auto industry has been rocked by the rise of hybrids and electric vehicles, and the tantalizing promise of autonomous cars just around the corner, GM has doubled down on ethics to earn a spot on the World’s Most Ethical Companies® list this year for the first time. The company’s chief ...

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