The days of narrow corporate purposes based purely on increasing shareholder value are over. Investors, employees, consumers, and politicians all expect more. So how can your company define a higher purpose, and instill it among your workers around the world? Our contributors discuss what it means to be a purpose-driven business in the 21st century.

SoftBank: Opportunity Fund for Minority-Owned Startups

By |2020-11-04T20:13:34+00:00November 4th, 2020|Corporate Purpose, Equity & Social Justice|

In June in response to Black Lives Matter and the global reckoning on race, numerous companies announced major initiatives to help close the gap with Black and minority communities and try to redress lingering inequities. Perhaps no company’s initiatives had quite the same dollar amount attached as SoftBank’s $100 million Opportunity Fund of venture ...

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[LISTEN] AB InBev on the UNGA, Sustainability, and Purpose

By |2020-09-29T22:24:13+00:00September 29th, 2020|Corporate Purpose, Podcasts, Sustainability|

AB InBev Chief Legal and Corporate Affairs Officer John Blood spoke with Ethisphere editor Tyler Lawrence in the leadup to the 2020 United Nations General Assembly, held remotely for the first time in light of the ongoing COVID-19 pandemic. Blood talks about AB InBev's role in contributing to international sustainability and anti-corruption efforts, the ...

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Uber Guest Editor: Purpose-Driven Companies Operating as a Unified Force

By |2020-10-21T16:02:30+00:00September 9th, 2020|Corporate Purpose, South Asia|

Pradeep Parameswaran, Regional General Manager, APAC, Uber Dear Readers, Over the past few months, it seems the world itself turned upside down. Everything changed. But the one thing that hasn’t changed is our commitment to the well-being and safety of our communities. Even as the pandemic impacted businesses and millions of lives ...

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TATA Steel: Responsible Corporate Citizenship & Expectations During the Pandemic

By |2020-10-21T15:52:44+00:00September 9th, 2020|Corporate Purpose, South Asia|

Soni, Chief Ethics Counsellor, TATA Steel Limited The world today is witnessing unprecedented circumstances making survival and safety of paramount importance. An organization that stands by its values and principles and the character it demonstrates during difficult times becomes the hallmark of its brand. How it treats and responds to the needs ...

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Values-Based Leadership from Our Community

By |2020-07-20T22:36:50+00:00April 8th, 2020|Corporate Purpose, COVID-19|

Dear readers, The selections for the World’s Most Ethical Companies®, and the content from them for this issue of Ethisphere Magazine, came together months before the coronavirus pandemic reached its current scale. The achievements of these companies are significant, and we want to devote most of this issue to recognizing their good work. However, ...

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Hasbro: A High Bar Across Brands

By |2020-07-20T23:16:01+00:00April 8th, 2020|Corporate Purpose, World's Most Ethical Companies Insights|

Brian Goldner, Chairman & CEO, Hasbro As CEO of global play and entertainment company Hasbro, Inc. since 2008 and chairman since 2015, Brian Goldner has weathered the changing global retail environment and shepherded Hasbro’s stable of beloved brands, all while maintaining the company’s spot as a nine-time World’s Most Ethical Companies® honoree. ...

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GM’s Ann Chaplin: Transformation with Integrity

By |2020-07-20T23:16:38+00:00April 8th, 2020|Corporate Purpose, World's Most Ethical Companies Insights|

Even as the global auto industry has been rocked by the rise of hybrids and electric vehicles, and the tantalizing promise of autonomous cars just around the corner, GM has doubled down on ethics to earn a spot on the World’s Most Ethical Companies® list this year for the first time. The company’s chief ...

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Stagwell’s Ray Day: Next Steps on Purpose

By |2020-07-20T23:17:12+00:00April 8th, 2020|Corporate Purpose|

Ray Day, Stagwell Corporate purpose today is the buzz of the business community. From board rooms and C-suites to Davos and magazine covers, it’s clear something fundamental and profound has changed in the way business leaders now approach their jobs. CEOs at leading companies have realized the mounting societal pressures their organizations ...

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ACC: Trust – Critical to Society and Business

By |2020-04-08T14:27:35+00:00April 8th, 2020|Corporate Purpose|

Trust: It’s a value we’re all familiar with in our relationships with family and friends, but is easy to overlook in the impersonal world of business. And yet trust in an organization, consciously or unconsciously, underlies every aspect of business. Trust is a social glue. It’s no hyperbole to ...

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VF Corp: Leading with Purpose in a Leaner Organization

By |2020-03-02T22:25:15+00:00December 30th, 2019|Corporate Purpose|

Following a year that saw VF Corporation streamline its portfolio of brands and move its headquarters, Ethisphere Magazine took the chance to ask a few questions to the company’s General Counsel Laura Meagher about leading the legal function through these shifts. In this conversation, she discusses preserving culture, new regulations and cross-company collaboration at ...

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The Ethisphere® Institute is the global leader in defining and advancing the standards of ethical business practices that fuel corporate character, marketplace trust and business success. We have a deep expertise in measuring and defining core ethics standards using data-driven insights that help companies enhance corporate character and believe integrity and transparency impact the public trust and the bottom line of any organization.

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