The days of narrow corporate purposes based purely on increasing shareholder value are over. Investors, employees, consumers, and politicians all expect more. So how can your company define a higher purpose, and instill it among your workers around the world? Our contributors discuss what it means to be a purpose-driven business in the 21st century.

Pharma Fights the Virus: Culture, Collaboration, and Transparency into Innovation

By |2021-09-10T20:32:23+00:00September 1st, 2021|Corporate Culture, Corporate Purpose, COVID-19|

On April 7 of this year, it was finally my turn to become one of the millions of Americans to receive their COVID-19 vaccine. After becoming eligible, I scoured websites for appointments, watching several disappear from my digital grasp before finally securing a Pfizer jab at a county drive-through site. When the vaccine was ...

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HCA Healthcare: Leveraging Partnerships for Community Impact

By |2021-08-02T14:50:39+00:00June 25th, 2021|Corporate Purpose, COVID-19, Employee Engagement|

The connection between a company and the people it serves is key to the success of any business, but that bond is especially vital for a company like HCA Healthcare, whose hospitals are indispensable community institutions. HCA Healthcare’s Chief Diversity Officer and Vice President of Community Engagement each gave their perspective on how the ...

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The Six New Rules of Business: Employees, Culture & Purpose

By |2021-06-28T22:27:02+00:00June 22nd, 2021|Corporate Purpose, Employee Engagement|

The Aspen Institute’s Judy Samuelson has had a career considering the impacts of capitalism from different vantage points—from the halls of the California state legislature to business school, a stint in banking, running impact investment at the Ford Foundation, and now in charge of the Business and Society Program at a leading think tank. ...

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Book Excerpt: Employees Give Voice to Risk & Competitive Advantage

By |2021-06-28T22:27:05+00:00June 21st, 2021|Corporate Purpose, Employee Engagement|

Excerpted and adapted from The Six New Rules of Business: Creating Real Value in a Changing World by Judy Samuelson. Copyright 2020. Reprinted with permission of Berrett-Koehler Publishers. The Voice of the Employee RULE #4: Employees Give Voice to Risk and Competitive Advantage A human management will demand that we incorporate a concern for ...

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How India’s Business Community Has Supported a Society in Crisis

By |2021-06-24T01:23:34+00:00June 15th, 2021|Corporate Purpose, South Asia|

The pandemic has jolted families, friends, and individual security. No facial coverings could mask the realities that we all confronted as towns, cities and yes, even countries were forced to shut down. Lives have been lost and families torn apart by its effects. Commerce has also taken the full brunt of its impact. ...

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Employees—Key Stakeholder for Public Opinion?

By |2021-06-24T19:13:45+00:00June 8th, 2021|Corporate Purpose, COVID-19, Equity & Social Justice|

The last year has seen sharper shifts in public opinion about business, capitalism, and corporate responsibility than perhaps the entire previous decade. However, those changes were no surprise to Martin Whittaker of JUST Capital and John Gerzema of the Harris Poll, whose organizations track public sentiment closely. Both of these men sat down to talk ...

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AARP: COVID-19 and Equity – A Test of Organizational Character

By |2021-04-14T16:26:14+00:00April 14th, 2021|Corporate Purpose, Equity & Social Justice, World's Most Ethical Companies Insights|

AARP has been working to promote the health and well-being of older Americans for more than sixty years. And, last year, when the COVID-19 pandemic invaded our lives and threatened the health and financial security of millions of Americans, we faced unprecedented challenges. Jo Ann Jenkins, CEO, AARP. Photo credit: Timothy Greenfield-Sanders. ...

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Placing Trust in Business Leaders to Make a Difference

By |2021-02-05T00:20:32+00:00February 5th, 2021|Corporate Purpose, Equity & Social Justice|

Tim Erblich, Chief Executive Officer, Ethisphere “The arc of the universe is long, but it bends towards justice.” This quote, popularized by Dr. Martin Luther King Jr, is my favorite. It is optimistic and has the audacity to consider that goodness will prevail. We are starting a week that celebrates the birthday of ...

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